A new PwC report finds that AI increasingly changes what employers look for in workers, while also affecting pay and job growth. According to sources, the study shows that roles where AI automates portions of tasks can still see growth and wage increases, rather than disappearing. As AI takes on more routine, repeatable activities, employers place greater emphasis on skills that are harder to automate, including judgment, creativity, and leadership. One source describes this shift as creating a “two-track” pattern in the global labour market, with demand diverging between jobs more directly impacted by AI automation and those requiring human strengths. The report draws on large-scale analysis of job advertisements, with one outlet citing examination of more than one billion job ads across six continents. Overall, the sources agree that AI does not only reduce demand for certain abilities; it also increases demand for complementary human skills that support decision-making and managing complex work. The findings are presented as a broad trend in labour market demand rather than a guarantee for specific industries or locations.