Brooklyn Beckham promotes a World Cup–themed DoorDash food delivery advert in which he jokes about his “complicated” relationship with his parents, Sir David Beckham and Victoria Beckham. The campaign follows earlier public remarks from Beckham that described a difficult family dynamic, including a bombshell post earlier this year in which he accused his family of being “controlling.” In the World Cup advert, media outlets report that Beckham’s comments and references are widely interpreted as digs at the ongoing public dispute within the Beckham family. Several reports say the advert includes bits about giving away World Cup tickets, adding fuel to claims that he is capitalising on the feud rather than moving past it. Fans and commentators respond with backlash, with some describing the ad as controversial and “cashing in” on the family estrangement. Other coverage characterises the tone as teasing and says Beckham is highlighting the strained relationship in a humorous way. Overall, outlets agree the advertising campaign has revived attention around the Beckham family dispute and led to public criticism.