Australian burger chain Grill’d faces allegations of misleading customers over its “Tree Day Tuesday” charity promotion, according to multiple reports. The chain previously advertised that it would donate $1 for each burger sold during the promotion. However, the consumer watchdog says only a small share of purchases actually met the criteria for the claimed donation. The reports state the watchdog’s assessment found that about 4 per cent of purchases qualified for the $1 donation, rather than applying broadly across all transactions during the promotional period.
The outlets describe a dispute between the company’s marketing claim and the watchdog’s interpretation of which orders were eligible. The watchdog’s position indicates that customers may have been led to believe donations were linked to each burger sale, when in practice the promotion’s terms appear to have applied to a narrower set of transactions. The reporting focuses on the alleged mismatch between what was communicated to consumers and the number of purchases that, under the watchdog’s review, qualified for the advertised charitable contribution.
