Multiple outlets report that the burger franchise Grill’d faces allegations of misleading customers connected to a green or sustainability promotion involving tree planting. The articles state that the company is accused of misrepresenting the nature of a donation or contribution campaign in which trees are planted. While the reports agree on the existence of a tree-planting element to the promotion and the claim that customers may have been misled, the sources presented here do not detail specific language used in advertisements, the exact donation mechanism, or the response from Grill’d. The coverage frames the matter as an allegation of “misleading” conduct rather than a confirmed finding, and it centers on how the promotion could be understood by customers. The reporting indicates that the dispute relates to the accuracy of promotional claims about environmental impact, specifically whether the campaign delivers the benefits implied by marketing materials. Overall, the articles highlight an ongoing controversy over the transparency and wording of the franchise’s green campaign.