Multiple outlets report that New York Knicks owner James Dolan made an unconventional request to players ahead of the team’s playoff run, urging them to abstain from sex for an extended period. Fox News, Yahoo Sports, The Guardian, and The Independent all describe a pre-playoffs speech in which Dolan frames the idea as a form of sacrifice, reportedly referencing Spartans as an example. Yahoo Sports and The Guardian say the appeal was delivered shortly before the playoffs began and was tied to an anticipated 10-week stretch toward an NBA title. Additional reporting from Yahoo Sports and The Independent notes that Knicks players Jalen Brunson and Josh Hart have shared an unseen clip of the speech.

Fox News also adds that the suggestion has drawn skepticism, citing a clinical sexologist who says research does not support the approach. Across the reports, the core points are that Dolan requested sexual abstinence during the playoff period, that the request was presented as part of broader sacrifice, and that it later became public through player discussion and media coverage. The Knicks go on to win their championship, ending a 53-year title drought.