NDTV says it ranks first in two Reuters Institute survey-based measures for India news brands. According to NDTV, the broadcaster tops the Reuters Institute rankings for the most popular news brand for the sixth time, reflecting continued leading performance across both online and television audiences. Separately, NDTV reports it also leads the Reuters Institute “India News Reach” rankings for a sixth consecutive year. NDTV states the report covers weekly news reach and includes offline and online categories among surveyed news consumers. It adds that, in the combined offline segment covering television, radio, and print, NDTV records a weekly reach of 33%.
The outlets do not provide further methodological details in the provided excerpts, such as the survey sample size, the specific year(s) of the ranking, or how the popularity and reach metrics are calculated. However, taken together, the reports describe NDTV’s recurring top placement in both popularity and reach measures in Reuters Institute reporting, for a period of six consecutive years.
