Multiple reports say a US-based AI startup, Factory, has introduced premium, technology-loaded mattress covers as an employee perk aimed at improving sleep quality and productivity. Times of India reports that the CEO, Matan Grinberg, invests in sleep technology for staff, arguing that better rest supports focus and cognitive performance. The coverage describes the CEO’s approach as treating engineers similarly to athletes and pairing the mattress-related benefit with healthier office snacks. NDTV similarly reports that the CEO has spent about Rs 2.8 lakh on premium mattresses or mattress covers for employees, describing the initiative as part of a strategy to help workers “sleep better.” Both outlets link the perk to improved performance and do not report any broader policy consequences beyond the workplace wellness effort. Across the accounts, the initiative is presented as an unconventional alternative to a “grind” work culture, focusing instead on rest and recovery. The reports do not provide detailed results or employee uptake figures.