Amazon’s Fire TV Stick range is offered at steep discounts in early Prime Day promotions, with multiple reports saying the Fire TV Stick 4K Plus is available for about £25. The outlets describe the pricing as among the lowest seen so far, with the device reportedly cut to more than half off its usual cost. The Mirror highlights that the Fire TV Stick devices are reduced to “more than half” their normal price during the sale period and frames the deal as the cheapest ever. The Daily Record (Scotland) focuses specifically on the Fire TV Stick 4K Plus model, stating it is listed at £25 and described as the lowest price so far this year. Across the coverage, the common points are the timing (early Prime Day), the price level (around £25), and the claim that the discount is record-low for the year or the lowest ever. The reports do not provide additional technical comparisons, broader market context, or information about availability windows beyond the early-sale promotion.