Steam Next Fest returns with a large catalog of playable demos for upcoming PC games, and multiple reports find that many of those demos include generative AI disclosures. Eurogamer reports that more than a thousand games featured during the event display some form of generative AI disclosure, while Engadget says the disclosures appear in roughly one-fifth of the demos. The disclosures vary in how the information is presented, but they generally notify users that generative AI is involved in some part of the game’s content, creation process, or related media. The reports focus on what is shown within Steam’s listings and demo pages for the event rather than on judging how the AI is used. Both outlets frame the disclosures as a noticeable trend in the lead-up to the event and note that player response will determine how the disclosures are received.