Meta says its Threads social media platform has reached 500 million monthly active users. Multiple outlets report the milestone and frame it as continued growth since Threads began as an alternative for users who left X (formerly Twitter). The service has added roughly 100 million monthly users since last August, according to one report. Meta attributes part of the momentum to Threads’ integration with Instagram, which allows easier sign-up and discovery for existing Instagram users. In addition to the user milestone, Meta rolls out several new features. One of the updates highlighted across coverage is a “Communities” feature, which Meta says is contributing to growth and engagement on the platform. While the exact list of new features is described more broadly by outlets rather than in detail, the overall reporting agrees that Threads is both expanding its user base and introducing product changes to support ongoing activity. The reports collectively present the 500 million figure as the latest benchmark for Threads’ expansion in the crowded social media landscape.
Meta’s Threads reaches 500 million monthly users and introduces new features
Meta says its Threads social media platform has reached 500 million monthly active users. Multiple outlets report the milestone and frame it as continued growth since Threads began as an alternative f...
- Meta says Threads reaches 500 million monthly active users.
- Threads adds about 100 million monthly users since last August.
- Meta cites Threads’ integration with Instagram as a factor in its growth.
- Meta highlights the Communities feature as contributing to user growth.
- Threads is launching additional new features alongside the user milestone.
There was a time when many Twitter alternatives popped up, and Meta couldn't resist throwing its hat in this game too, with Threads. Threads may have started as a way to capture people leaving Twitter after Elon Musk bought it, but it's now all grown up, it seems. The service has reached 500 million monthly active users, having added about 100 million since last August. Undoubtedly, its ties with Instagram have made it easier to jump to than other Twitter wannabes. But Meta says the recently launched communities feature has been driving a lot of the growth. To celebrate the...
8 hours agoMeta's Threads has crossed the 500 million monthly users milestone.
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