Meta says its Threads app has reached 500 million monthly active users, nearly three years after the platform launched as a competitor to X. Multiple outlets report that the milestone comes alongside a rollout of new features aimed at giving users more control over what they see and how they engage with others. Meta is introducing “Your Algo,” which provides additional ways to customize the main content feed. The company is also rolling out community-focused functionality, including new “communities” features that help organize discussions around specific topics. Reports also indicate that Threads has added roughly 100 million monthly users since last August, contributing to the overall growth trajectory. While outlets note that Threads’ integration with Instagram may help lower the barrier for people to join, the central announcements in the coverage focus on the user milestone and the feature updates. The rollout is described as being rolled out to users as part of the celebration, with customization and community tools highlighted as key components.