Nvidia CEO Jensen Huang says society needs “new social norms” as artificial intelligence becomes widely used. In an Associated Press interview cited by multiple outlets, Huang argues that people will adapt to AI much as societies adapted to automobiles, implying that cultural and practical expectations will change over time. He also says individuals should engage with AI—one report quotes him advocating that “everybody use AI” and “go engage it.”

While Huang is described as optimistic about AI’s potential to accelerate change, generate faster economic growth, and enable scientific breakthroughs, several accounts note that he addresses concerns raised by critics. Those concerns include job losses and broader risks to humanity. The reports present Huang’s view as a call for society to adjust—socially and institutionally—to the realities created by AI systems—rather than treating the technology as optional or something that can be avoided.