A Which? investigation finds that many branded everyday grocery items are discounted somewhere in the UK at least once every day of the year. The report looks at household staples such as cereal, orange juice and biscuits, and identifies promotions running across different supermarket retailers. The Daily Mail coverage says the study tracks where these products are on offer, indicating that shoppers can often find deals by checking prices across supermarkets rather than buying at the first place they see. The findings are presented as guidance to avoid paying full price for certain products, since at least one supermarket is reported to have them on promotion on each day of the year. The coverage focuses on the availability of discounts rather than specifying which retailer has the deal on any given date, and it does not provide pricing details beyond noting that items are placed on promotion somewhere. Overall, the sources emphasize that regular price-checking across supermarkets can help consumers access discounts on common branded goods.