The Asia-Pacific screen economy is projected to grow from $179 billion in 2026 to $200 billion by 2031, according to remarks made by Media Partners Asia executives at the APOS 2026 conference. Both outlets report that Media Partners Asia CEO Vivek Couto describes the period as defined less by overall headline expansion and more by changes in how the sector monetizes audiences.
The sources say Couto highlights a “monetization gap” and suggests that future revenue gains are likely to shift toward retail-related channels, including retail media and commerce. This implies a move away from relying primarily on traditional streams such as advertising and subscription. While the outlets focus on the outlook for monetization, they converge on the same regional growth figures and on the idea that structural reallocation drives the next phase of value creation in the screen economy.
The reporting frames the $200 billion figure as an industry projection presented during the conference opening address rather than as a government or independent forecast.
