Several reports say ITC has introduced a smaller, lower-priced version of its “Classic” cigarettes to help manage the impact of recent price hikes linked to higher taxes. Dealers quoted by NDTV state that the company’s move involves reducing the cigarette stick length. They say this design change lets ITC keep the per-pack price more acceptable for price-sensitive consumers, while still reflecting the increased tax burden calculated per cigarette. The reporting frames the launch as a commercial response to changing tax and pricing conditions in the cigarette market rather than a change in broader policy. No additional details on the exact stick length, pricing levels, or the launch’s geographic rollout are included in the provided text. Overall, the accounts agree that the product adjustment is intended to cushion consumer costs while allowing the manufacturer to comply with and absorb higher excise-related charges.