Affle announces that it will acquire AdColony technology assets and the AdColony trademark from DT. The company says the acquisition is intended to strengthen Affle’s 3i Consumer Platform technology stack, and to support its growth plans. Affle also states that the deal continues its relationship with DT through an ongoing commercial partnership. According to the company’s announcement, the transaction involves both technology assets associated with AdColony and the AdColony trademark, positioning the acquired intellectual property within Affle’s existing platform capabilities. The reports do not provide additional financial details or completion timelines in the excerpts shared. Overall, the coverage across outlets centers on the same core points: Affle’s strategic acquisition of AdColony-related assets from DT and the stated business rationale of improving its platform and maintaining a commercial arrangement with DT.