BiteSpeed partners with Razorpay to launch a unified AI-powered conversion and retention stack designed for direct-to-consumer (D2C) brands. According to the reports, the collaboration focuses on helping D2C businesses improve customer acquisition, conversion rates, and repeat purchases using AI-driven capabilities. The offering is positioned as a combined stack rather than standalone tools, aiming to integrate conversion and retention functions into a single workflow for brands. While the sources describe the partnership and the planned product direction, they do not provide detailed information on specific features, performance targets, pricing, or timelines for rollout. The initiative is framed as an expansion of both companies’ efforts to apply data and automation to ecommerce growth. Overall, both outlets characterize the announcement as a product launch stemming from the partnership between BiteSpeed and Razorpay for D2C merchants seeking unified AI support across the customer journey, from conversion to retention.