Lululemon apologises in China after a promotional yoga event held on the Great Wall sparked online backlash over the use of what critics described as a Japanese taiko drum. Multiple outlets report the event took place in late May, including on or around May 30, near Beijing, and was intended to pay tribute to Chinese culture. Critics say presenting a Japanese performance at a site with deep symbolic meaning in China was politically insensitive and risked “stirring up” historical memories. Several reports also say the controversy spread on social media, prompting demands for clarification. According to reports, Lululemon issues a public apology and, in China-related coverage, withdraws a marketing video associated with the event. Bloomberg and other outlets frame the incident as a reputational risk for the brand in one of its fastest-growing major markets, highlighting the sensitivities of cultural representation for foreign companies. The reports describe the event’s inclusion of Chinese actor Zhu Yilong and drum performers, with outlets characterizing the drum element as the source of the dispute and the apology as an effort to address public concern.