Ahead of Amazon’s Prime Day 2026 event, the company announces more than 100 Urban Fulfillment Centers aimed at improving delivery speed and product availability. Amazon says the initiative is designed to provide substantially greater selection delivered in minutes, building on its quick commerce operations.
NDTV reports that the effort is linked to Amazon Now, the company’s quick commerce service. Amazon Now has been announced for expansion across 100 cities, supported by more than 1,000 micro fulfilment centres. The new Urban Fulfillment Centers are presented as the next stage of that rollout and as a foundation for handling increased demand during Prime Day.
Times of India similarly frames the announcement as a large expansion of Amazon’s urban logistics footprint, emphasizing that the added fulfilment capacity is intended to deliver more choices faster. Both reports describe the plan as a preparatory step for Prime Day 2026, with the focus on urban distribution and rapid fulfillment.
