Morrisons reports that its sales growth is slowing, with the company citing a “highly competitive” retail environment. Across reporting from UK outlets, executives indicate that demand and performance are being affected by intense competition in the grocery sector, even as the business continues operating normally and tracking ongoing results. Rami Baitieh, the company’s boss, says he is still “pleased” with the latest performance, suggesting that while growth is not accelerating as quickly as before, the business is meeting expectations in key areas. The coverage presents the slowdown as part of broader market conditions rather than a single cause, pointing to how pricing, promotions, and retailer competition shape consumer choices. The reporting does not focus on specific figures in the supplied excerpts, but it aligns on the central message: Morrisons’ sales growth is decelerating, and management attributes the change to competitive pressures, while expressing satisfaction with overall results for the period.