A new survey by the Human Rights Campaign (HRC) finds LGBTQ+ consumers are changing where they spend money, citing concerns that some major retailers are rolling back diversity, equity, and inclusion (DEI) commitments. CNBC and Quartz report that the survey results show a significant share of LGBTQ+ respondents buy fewer products from companies they perceive as reducing their diversity commitments. Quartz says nearly 72% of LGBTQ+ consumers report purchasing fewer items from companies seen as retreating on DEI.
The outlets also describe the behavior as a shift toward brands LGBTQ+ consumers view as supporting DEI. CNBC highlights that LGBTQ+ consumers direct spending toward companies they consider supportive and away from those they view as no longer aligned with DEI goals. Together, the coverage indicates the same core pattern: consumer loyalty for large retailers is affected by how respondents perceive each company’s stance on diversity and inclusion. The reporting centers on survey findings and does not add specific performance figures beyond the reported percentages.
