Bollywood actress Preity Zinta is allowed by the Bombay High Court to file a suit seeking legal action over alleged misuse of her identity through AI-generated content, according to multiple reports. The court’s permission enables her to proceed with an injunction-related case against Google LLC, Meta, and other entities named in connection with the alleged deepfakes and related digital material. The reports describe her complaint as involving unauthorized use of her likeness, including AI-generated deepfakes and manipulated images, and also extends to chatbot-like personas and other forms of digital content that she says misrepresent her identity.
The Bombay High Court’s order is reported to have granted permission to institute the suit, with one outlet noting that the petition is allowed and disposed of. The case is also framed as part of a wider pattern of legal challenges in India involving actors and requests for protection of personality and likeness rights in the context of rapidly expanding AI technologies.
