Dollarama is joining BMO’s Blue Rewards loyalty program, allowing Dollarama customers to earn points on eligible purchases. Under the partnership, customers who make qualifying transactions of $20 or more using a linked BMO payment card can accumulate rewards points through Blue Rewards. The deal expands the places where Blue Rewards members can earn points, aligning with BMO’s broader loyalty offering. One source characterizes the partnership as focused on customer affordability, indicating that BMO frames the initiative around keeping rewards relevant to shoppers making everyday purchases at lower prices. The companies do not indicate changes to Dollarama’s product offerings, store operations, or pricing in the available reports, focusing instead on how rewards are earned at checkout. The details described across sources center on the eligibility threshold ($20 or more) and the requirement to use a linked BMO payment card to earn points. Further terms, such as point values or redemption rules, are not provided in the excerpts.
Dollarama partners with BMO’s Blue Rewards program
Dollarama is joining BMO’s Blue Rewards loyalty program, allowing Dollarama customers to earn points on eligible purchases. Under the partnership, customers who make qualifying transactions of $20 or...
- Dollarama joins BMO’s Blue Rewards loyalty program.
- Customers can earn Blue Rewards points on qualifying Dollarama purchases.
- Qualifying purchases require a minimum amount of $20.
- Points are earned when customers use a linked BMO payment card.
- BMO presents the partnership as aligned with an affordability-focused approach.
BMO's Blue Rewards says 'affordability is top of mind,' under the new deal with Dollarama
13 hours agoDollarama customers will earn points on qualifying purchases of $20 or more made with a linked BMO payment card
1 day ago
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