A Teenage Mutant Ninja Turtles-themed pizzeria opens in Santa Monica, bringing a 1980s-to-1990s franchise concept into Los Angeles’ dining scene. Multiple outlets describe the venue as centered on nostalgia from the 1987 animated series, with the restaurant’s design and branding aimed at recreating the show’s look and feel. The Hollywood Reporter highlights the project’s “new-stalgia” concept, describing it as new for younger customers while also drawing adults who grew up with the franchise, including their parents. The New York Post frames the opening as a notable addition to the area’s restaurant landscape and emphasizes the role of ’90s nostalgia in attracting attention. Together, the sources indicate that the restaurant’s appeal is driven largely by franchise-themed presentation—using familiar characters and visuals—rather than by any widely described change to the pizza itself. Both accounts focus on the opening and the nostalgia angle as central to how the restaurant is marketed and experienced.
Teenage Mutant Ninja Turtles-themed pizzeria opens in Santa Monica
A Teenage Mutant Ninja Turtles-themed pizzeria opens in Santa Monica, bringing a 1980s-to-1990s franchise concept into Los Angeles’ dining scene. Multiple outlets describe the venue as centered on nos...
- A Teenage Mutant Ninja Turtles-themed pizzeria opens in Santa Monica.
- The venue is styled around the 1987 animated series.
- The restaurant’s concept targets both younger customers and adults familiar with the franchise.
- A “new-stalgia” framing is used to describe the appeal to multiple age groups.
- The opening is presented as a notable addition to Los Angeles’ food scene.
"There’s a term we use: ‘new-stalgia,'" explains a top Paramount exec of the Santa Monica project, which exults in the aesthetics of the 1987 animated series. "It’s new for kids but nostalgic for adults, often their parents.”
2 months agoLos Angeles’ food scene just got a major dose of ’90s nostalgia with the opening of a Teenage Mutant Ninja Turtles-themed pizzeria in the heart of Santa Monica.
2 months ago
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