Authorities warn fans to be vigilant when buying FIFA World Cup jerseys and memorabilia, saying scammers often take advantage of the event’s popularity. Multiple reports highlight that counterfeit merchandise is sold under the guise of official or licensed products, creating a risk of financial loss and consumer disappointment. Officials advise shoppers to be cautious of suspicious sellers, online listings, and offers that appear unusually cheap compared with typical retail prices. The reports emphasize that fans should verify whether merchandise is official or properly licensed before purchasing, and to pay attention to details that may indicate a fake product. The warnings focus on helping consumers distinguish between genuine items and counterfeit goods during the World Cup period, when demand is high and fraudulent activity can increase. Overall, the guidance encourages fans to take steps to confirm authenticity and avoid falling for deceptive sales tactics.