Grill’d workers are demanding an apology after a new advertising campaign featuring a “buns” theme draws criticism for being sexualised. Reporting across outlets says staff members argue the marketing uses suggestive language or imagery and that the company should acknowledge their concerns publicly. The campaign backlash comes as Grill’d faces additional regulatory pressure: one of the articles notes the company is also dealing with a separate matter involving action or a lawsuit by Australia’s consumer watchdog.
While the reports focus on the employee response, they also frame the issue as part of broader scrutiny of the company’s advertising and workplace relations. The employees’ complaint centers on the nature and intent of the ad, with workers describing the campaign as inappropriate and arguing it could affect how the brand is perceived. The articles collectively indicate Grill’d has not publicly resolved the dispute with staff at the time of publication, and the immediate development is the workers’ call for an apology amid continuing wider attention to the company’s conduct and marketing practices.
