Amazon announces the dates for Prime Day in India: the 10th edition will run from July 4 to July 6, 2026. The company says the three-day event will include discounts across all major product categories and will feature new launches during the sale. Amazon also highlights the anniversary nature of the event, describing it as a 10th-edition celebration.
For Prime members, Amazon states that membership pricing is reduced, with Prime membership said to drop to Rs. 999. Both sources also report an additional 10% instant discount for purchases made during Prime Day using SBI or Axis Bank credit cards, as well as on EMI transactions.
Times of India further adds that Amazon expects large-scale participation from major brands, including more than 500 new product launches, and mentions the presence of AI shopping-related tools and travel deals as part of the promotion. NDTV emphasizes discounts, new launches, and the membership and card/EMI offers. No other timeline changes or qualifying conditions beyond card and EMI usage are reported in the provided coverage.
