Amazon Prime Day 2026 is underway, running June 23–26, with multiple outlets reporting steep discounts on Apple products across Amazon in the U.S. and the U.K. Coverage highlights record or season-low pricing on several iPhone- and wearables-adjacent categories. For audio, retailers list discounts on Apple’s AirPods lineup, including AirPods Max 2 and AirPods Pro 3, plus lower-priced AirPods 4 models (including versions with active noise cancellation). For tracking devices, AirTag 2 appears discounted for the first time at Amazon after its 2026 launch, and reports cite a second-generation Ultra Wideband chip that supports Apple’s Precision Finding feature. On wearables, Apple Watch deals focus on Series 11 and Ultra 3, with Ultra 3 discounted and Series 11 marked down across multiple sizes and configurations, alongside a smaller discount on Apple Watch SE 3. Several articles also note Prime membership requirements and advise that deals can change quickly during the multi-day event. Additional reported discounts span MacBook Air models, iPads, and some accessories, including keyboards and mice.