Adobe announces an expansion of its Firefly generative AI features and broader “agentic” capabilities across multiple Creative Cloud applications. The update adds new Firefly functionality and extends agentic tools intended to help users carry out creative tasks more efficiently as part of their existing workflows. Adobe positions the changes as a step beyond standalone AI features by integrating capabilities into the Creative Cloud app ecosystem, where users can apply AI-driven assistance to areas such as branding and content creation. The rollout targets a range of creative work, including design and video-related tasks, with the aim of reducing time spent on repeatable steps and helping users move from ideas to finished assets faster. While Adobe emphasizes the potential productivity benefits for business users, the announcement centers on the software expansion itself—new Firefly capabilities plus agentic features distributed across several Creative Cloud apps. Specific supported applications and the exact capabilities included are detailed in the accompanying release information from the outlets covering the update.