Spotify launches “Reserved,” a new Premium feature in the United States that provides eligible music superfans with early access to concert tickets before they go on general sale. Multiple outlets report that the system automatically holds up to two tickets for an artist’s superfans ahead of public ticketing, giving selected subscribers the chance to purchase during an earlier window. The feature is tied to Spotify’s listening data: Spotify bases eligibility on “a wide range of signals,” including streams, saves, and shares, as well as the subscriber’s location. Spotify says it uses these factors to target tickets to dedicated fans while avoiding encouragement of strategic engagement, and it does not publicly disclose an exact formula. The Next Web and others add that Reserved takes a concept Spotify previewed last month and turns it into a live product. The launch is positioned as a dedicated pre-sale ticket access offering for Spotify users, with participating artists rolling out as the feature goes live.