Spotify launches “Reserved,” a new Premium feature that gives eligible fans early access to concert tickets before general sale. Multiple outlets report that the system is designed for “superfans” and uses listening behavior to determine eligibility. The feature automatically reserves up to two tickets for qualifying Premium subscribers for participating artists, holding them ahead of the public on-sale window.
TechCrunch and 9to5Mac both describe Reserved as a pre-sale style mechanism introduced for U.S. users, with access going live as the feature rolls out. The Next Web adds that Spotify had previewed the concept earlier and is now turning it into a live product. Spotify is positioned as the first audio streaming service to offer dedicated, artist-ticket reservation access tied to listening habits, according to the reporting.
The coverage indicates that Reserved is available through Spotify Premium and applies to concerts by artists who choose to participate. Details on the first participating act are mentioned by The Next Web, but the core functionality—automatic reservation of up to two tickets for eligible superfans before general sale—matches across sources.
