Spotify launches “Reserved,” a new Premium feature in the United States that provides eligible music superfans with early access to concert tickets before they go on general sale. Multiple outlets report that the system automatically holds up to two tickets for an artist’s superfans ahead of public ticketing, giving selected subscribers the chance to purchase during an earlier window. The feature is tied to Spotify’s listening data: Spotify bases eligibility on “a wide range of signals,” including streams, saves, and shares, as well as the subscriber’s location. Spotify says it uses these factors to target tickets to dedicated fans while avoiding encouragement of strategic engagement, and it does not publicly disclose an exact formula. The Next Web and others add that Reserved takes a concept Spotify previewed last month and turns it into a live product. The launch is positioned as a dedicated pre-sale ticket access offering for Spotify users, with participating artists rolling out as the feature goes live.
Spotify launches “Reserved” to let eligible Premium subscribers buy concert tickets early
Spotify launches “Reserved,” a new Premium feature in the United States that provides eligible music superfans with early access to concert tickets before they go on general sale. Multiple outlets rep...
- Spotify launches “Reserved” for Premium subscribers in the United States.
- The feature holds up to two concert tickets for eligible artist superfans before general sale.
- Eligibility is determined using listening signals such as streams, saves, and shares.
- Location also plays a role in eligibility.
- Spotify says it is not sharing the exact selection method to discourage strategic engagement.
Today Spotify is launching a new feature called Reserved in the US. This basically means Spotify is holding two concert tickets for an artist's most dedicated fans, and will offer them the chance to grab said tickets before the general sale goes live. The company isn't saying exactly how it determines who to offer these tickets to, as it doesn't want to encourage strategic engagement. But it did say that eligibility is based "on a wide range of signals like streams, saves, and shares, as well as location". The location factor matters because it wants these tickets to only reach fans who...
2 months agoSpotify today launched Reserved, a new Premium feature that gives eligible fans access to concert tickets before they go on general sale. Here are the details.
2 months agoSpotify on Wednesday launched Reserved by Spotify, turning the concert ticketing concept it unveiled last month into a live product. The feature automatically holds up to two concert tickets for Premium subscribers based on their listening habits, making Spotify the first audio streaming platform to offer dedicated pre-sale ticket access. The first artist to participate is indie-pop […] This story continues at The Next Web
2 months agoSpotify is launching "Reserved," a new system that will hold two concert tickets for an artist's superfans before they're on sale to the public.
2 months ago
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