Amazon is holding talks to sell its custom-made AI chips, developed for use in its AWS cloud services, to other companies that run their own data centers. Multiple outlets report that the effort is aimed at expanding beyond internal use and reaching customers that could deploy Amazon’s accelerators for AI workloads.

TechCrunch and Bloomberg describe the initiative as a potential step toward challenging Nvidia’s dominance in the AI chip market, with AWS seeking additional distribution for its silicon. TechCrunch also cites AWS CEO Andy Jassy, who characterizes the market opportunity as large, stating it could represent about $50 billion for the company.

Quartz adds that Amazon’s AI leadership frames the move as compatible with AWS growth, saying that demand is strong enough that selling chips outside AWS would not materially affect cloud revenue. Across the reports, Amazon is portrayed as in early-stage discussions rather than having announced a specific launch timeline or confirmed customers.