HBO Max is offering discounted subscription pricing ahead of the release of “House of the Dragon” season 3, with multiple outlets reporting significant reductions for annual plans. Forbes, Digital Trends, Hollywood Reporter, and Polygon all describe price cuts of roughly 40% on HBO Max, focused on paying upfront for a year of service. The discounts are presented as time-limited promotional deals intended for both new and returning subscribers in the United States.

Variety adds details that the promotion runs as a summer offer, starting Thursday, June 18, and emphasizes an additional discount for one-year subscriptions. It reports that subscribers can save further—describing a 28% price reduction tied to the limited-time offer—while the other tiers and a broader “about 40%” figure appear in other reporting.

Taken together, the coverage indicates HBO Max is reducing annual subscription prices across its plan tiers for a limited period leading into season 3, and the promotion is designed to bring subscribers back ahead of the new show season.