HBO Max reduces the cost of its annual subscription plans ahead of the return of “House of the Dragon” Season 3, as part of a limited-time promotional offer. Multiple outlets report that the service lowers prices across its annual tiers, with the discounts varying by plan and source description. Variety describes a specific summer promotion that begins Thursday, June 18, offering an additional reduction on top of the standard upfront annual discount, citing a 28% price cut for one-year subscriptions for new and returning customers in the United States.
The Hollywood Reporter also characterizes the overall change as a substantial reduction, stating that HBO is cutting pricing by roughly 40% across all three annual subscription tiers. Polygon likewise reports that HBO Max is offering its cheapest annual subscription deals ahead of “House of the Dragon” Season 3, emphasizing that the lower prices are available for a limited time.
The promotions apply to eligible U.S. subscribers and focus on annual, upfront billing rather than monthly plans.
