UFC’s “Freedom 250” event, held June 14 on the White House South Lawn with Donald Trump in attendance, is drawing record viewership for Paramount+. Multiple outlets report that Paramount+ says the streaming broadcast averages about 8.2 million viewers across the United States and Latin America. Of that total, roughly 7.0 million viewers come from the U.S., while about 1.2 million are from Latin America, based on figures compiled using Nielsen and Adobe Analytics. Several reports also describe the event as Paramount+’s biggest “live exclusive” audience ever, noting that it more than doubles an earlier UFC-set Paramount+ record associated with UFC 324. One outlet (reported by The Athletic) characterizes the event as not matching viewership levels from a separate Netflix MMA event earlier this year, but still emphasizes the White House-hosted card’s strong audience figures. Overall, sources agree the UFC Freedom 250 card is a major streaming success for Paramount+ and represents the service’s largest exclusive live event audience to date, according to company statements and measurement data.
UFC Freedom 250 averages record viewership on Paramount+ across U.S. and Latin America
UFC’s “Freedom 250” event, held June 14 on the White House South Lawn with Donald Trump in attendance, is drawing record viewership for Paramount+. Multiple outlets report that Paramount+ says the str...
- The UFC Freedom 250 event takes place on June 14 on the White House South Lawn with Donald Trump in the audience.
- Paramount+ reports the event averages about 8.2 million viewers across the U.S. and Latin America.
- U.S. viewership is reported at about 7.0 million, with about 1.2 million viewers in Latin America.
- Viewership measurement is attributed to Nielsen and Adobe Analytics data compiled by outlets.
- Paramount+ calls the event its biggest “live exclusive” audience ever and reports it exceeds a prior UFC-related Paramount+ record tied to UFC 324.
The streaming broadcast averaged 7 million viewers in the U.S. and 1.2 million in Latin America, according to data compiled by Nielsen and Adobe Analytics.
7 hours agoDefenders of the UFC Freedom 250 were right when they said the MMA event was watched by as many people than an annual football bowl; they just got the game wrong. The June 14 White House-hosted UFC fight drew an impressive audience on Paramount+, averaging 7 million viewers in the United States, according to Nielsen…
8 hours agoThe viewership numbers of UFC Freedom 250 on Paramount+ are in.
8 hours agoThe event, held on the White House's South Lawn with Donald Trump in the audience, fell short of a Netflix MMA event earlier this year.
8 hours agoThe UFC White House card broke records for the biggest live exclusive event in Paramount+ history
9 hours ago
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