Ahead of the release of Spider-Man: Brand New Day, Zendaya—who reprises her role as MJ—has prompted online speculation with comments made during promotional appearances. In a red-carpet interaction, she encouraged audiences to watch earlier Spider-Man films to get up to date and added, “bring some tissues… we go there,” describing the experience as emotional. The cast and crew have not released key plot details, but fans have interpreted the remark as a possible hint of a major heartbreaking development in the film. Some discussion also linked the actress’s styling at a promotional event in Spain with Tom Holland to theories about darker themes. Social media users focused on her black outfit, with some claiming it resembled black dahlias and associating the flower symbolism with sorrow, transformation, or betrayal.

Both outlets also note that the film’s story follows Peter Parker after the events of Spider-Man: No Way Home, in a world that no longer remembers his identity and where his relationships are affected by that change. Sony is scheduled to release Spider-Man: Brand New Day in theatres on July 30 across multiple Indian languages.