Asda reports losses that widen to nearly £1 billion for the period covered by its latest accounts, as the UK supermarket chain cuts prices in an effort to attract customers away from discounters Aldi and Lidl. Multiple outlets describe the results as the latest sign of pressure on profitability while Asda pursues a strategy focused on heavy price competition. Sky News says the loss reflects the impact of price cuts designed to win back shoppers, along with one-off costs. The Financial Times and Reuters frame the move as part of a drive to improve performance and fend off Aldi, while other outlets similarly highlight the scale of the loss and the extent of price cutting. In addition to the loss figures, Asda reports a decline in like-for-like sales, with The Independent and the London Evening Standard citing a fall of 3.1% year on year excluding fuel. Across reports, Asda’s trading results are presented as the combined outcome of lower sales volumes or reduced revenue from price reductions and associated costs, rather than a single factor.