Boojee, a cafe in Mumbai, has developed a strong reputation marked by long queues and frequent visits by celebrities, while reporting annual revenue of about Rs 103 crore. The outlets describe Boojee as growing largely through organic demand rather than outside investment, stating that the business has never raised any external funding. Rajdeep Singh Kukreja is quoted as wanting to continue operating without taking outside capital. The coverage frames Boojee’s performance as evidence that a restaurant brand can expand through customer loyalty, word-of-mouth, and brand visibility rather than relying on venture financing. The articles emphasize the cafe’s popularity at the consumer level—such as consistently high footfall—and link it to its financial outcome, including reported revenue figures. Overall, the reporting presents Boojee as a case study of sustained growth and a large customer following achieved without equity or debt funding from external sources.