Emma Hayes, a prominent women’s football figure and ITV analyst, responds to controversy over ITV’s World Cup studio presentation described by critics as a “kitchen” set and as sexist coverage. Multiple outlets report that after public criticism, ITV makes changes to the way Hayes’s tactics are presented on screen. The reports describe adjustments to the studio “tactics corner,” including moving away from the “kitchen” chalkboard format that drew attention. Hayes is also reported to address the situation in a light, on-air manner, including a comment encouraging TV viewers to “pay attention,” framed as a subtle dig or cheeky remark by some coverage. Alongside the set changes, several stories highlight Hayes’s ability to make match analysis segments more engaging to viewers, including how broadcast elements such as hydration breaks can be used effectively for tactical explanations. Overall, the coverage focuses on the mix of on-air responses, the studio presentation revisions by ITV, and the broader debate around representation in sports media.