ITV is making changes to the set used for pundit Emma Hayes’ football tactical analysis after the “kitchen”-style design drew criticism during the build-up to or coverage around the World Cup 2026. Multiple reports say the initial set drew attention away from Hayes’ on-screen analysis and prompted concerns about sexism, with commentators arguing it turned her work into a gimmick rather than focusing on her tactical contributions.
The adjustment comes as Hayes appears on ITV coverage during England’s matches, including their opening 4-2 win over Croatia. Sources describe Hayes as highly regarded for her coaching expertise, noting her role as US women’s team manager and her prior record of success with Chelsea, where she won seven Women’s Super League titles. The Independent’s coverage specifically frames the controversy as a failure to treat Hayes appropriately, and says the outcome is a practical upgrade to her analysis corner.
Overall, the reporting agrees that ITV’s change is a response to backlash over the styling of Hayes’ segment and aims to return attention to her tactical commentary.
