Multiple Australian news outlets report that experts are urging people to get their annual influenza vaccination following the discovery of a highly pathogenic strain of bird flu in Western Australia. The articles frame the message around pandemic prevention: vaccination against seasonal flu is presented as a public health measure that can reduce the likelihood of widespread human influenza infections. Lower rates of seasonal flu can also reduce opportunities for influenza viruses to co-circulate and potentially reassort, which is one concern associated with the emergence of more problematic influenza strains. The coverage does not claim that flu vaccines prevent bird flu directly, but instead links seasonal vaccination to strengthening overall preparedness and reducing human influenza burden during a period when bird flu is in the news. All outlets emphasize the advice to follow standard immunisation guidance and to get vaccinated as part of routine health measures. The reports cite expert views that timely vaccination can be a helpful step in reducing risks while health authorities continue monitoring and responding to the bird flu detection in the state.