Andrew Harrison, a former marketing director at Nestlé, says older Yorkie chocolate bar advertising would likely not be approved in today’s environment. In comments attributed to Harrison, he argues that the social and political context has changed since earlier marketing campaigns, describing today’s standards as being shaped by social media and “gender politics.” He suggests that material such as adverts using “it’s not for girls” messaging would face stricter scrutiny now and would therefore not be allowed.
The discussion centers on the difference between past advertising norms and current expectations around gender and inclusivity. Harrison contrasts a “world before social media or gender politics” with the present, implying that modern regulators, platforms, and public opinion play a larger role in determining what advertising can run. The report does not include any specific details of what reviews or formal regulatory outcomes Harrison may be referencing, but it presents his view that contemporary advertising rules and sensitivities would change how similar Yorkie ads would be treated.
