Rivian is rolling out its R2 electric SUV as its next major model and provides a launch roadmap that outlines how production and deliveries are expected to expand over time. Based on information drawn from customer communications, the plan describes staged steps for bringing the R2 to more customers, rather than a single immediate launch in all markets. The rollout is presented as the next phase of Rivian’s product strategy following the introduction of the R2, which the company positions as central to its future growth. Across reporting, there is emphasis on the clarity of timing and sequencing—how the company intends to move from initial availability to broader delivery—though specific schedules and dates can vary by region and customer status. The coverage focuses on what Rivian communicates to buyers and how those messages map to the broader deployment of the vehicle. Overall, the reported roadmap indicates Rivian is using the R2 to scale its electric SUV lineup through a phased launch and expanding delivery capacity.