Panera is rolling out updated items for its summer menu, including new shrimp options and “market bowls,” according to outlets covering the change. The update is connected to the company’s “Panera RISE” initiative, which was launched last fall as part of an effort to reverse a recent decline in customer spending and to support sales targets set for 2028. The menu refresh forms part of Panera’s broader strategy to attract and retain customers through new, seasonal offerings while aligning with the goals of its RISE plan. Details across the coverage focus on what is being added—shrimp and market bowls—rather than on changes to pricing, store locations, or promotional timelines. The reports characterize the updates as part of a planned seasonal menu cycle and as a component of Panera’s ongoing initiatives to improve performance. No additional information is provided in the supplied sources about expected start dates, nutritional details, or broader nationwide availability.