Wowcher apologises for a marketing email that references a crocodile attack and prompts public outrage. Multiple outlets report that the company expressed regret, describing the message as unacceptable and offering an apology to customers. The email’s wording is said to have appeared to mock or trivialise an incident involving a toddler at a zoo. Outlets also state that screenshots of the email were shared widely online, leading to criticism across social media and other community forums. BBC News reports that the marketing email seemed to reference the incident, while other sources describe the company’s response as an “extremely sorry” or similar apology. The reports agree that public backlash follows the circulation of the email and that Wowcher responds by acknowledging the message as inappropriate. The company’s apology indicates it takes issue with the impact of the email’s content, but the coverage provided does not include further details about any internal review or remedial action beyond the public apology. The story centres on the company’s marketing communication and the reaction to its apparent reference to the crocodile attack.
Wowcher apologises for marketing email referencing crocodile attack
Wowcher apologises for a marketing email that references a crocodile attack and prompts public outrage. Multiple outlets report that the company expressed regret, describing the message as unacceptabl...
- Wowcher apologises for a marketing email that referenced a crocodile attack.
- The email is described as unacceptable or “disgusting” by media reports.
- The email appears to reference an incident involving a toddler at a zoo.
- Screenshots of the email are shared online, leading to widespread public outrage.
- Wowcher issues an apology to customers following the backlash.
The firm's marketing email appeared to reference an incident involving a toddler at a zoo.
11 hours agoThe email to customers sparked outrage
11 hours agoOutrage grew after screenshots of the email were shared across social media platforms and bulletin boards
12 hours ago
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