Retailer Wowcher issues an apology after a marketing email referencing a crocodile attack on a child triggers public backlash. Multiple outlets report that the company’s message to customers sparked outrage and was widely criticised for its wording and apparent reference to an incident involving a toddler at a zoo. Screenshots of the email circulate on social media and are shared publicly, prompting further criticism. The BBC describes the email as “unacceptable,” and several other reports say Wowcher apologises, describing the content in strong terms such as “disgusting” or “extremely sorry.”
While the reports differ slightly in phrasing, they agree on the key point that Wowcher regrets the email and acknowledges it was inappropriate. The company’s apology is issued in response to the attention the message receives online and the reaction from recipients and the wider public. The incident centres on the use of references that appear to connect the email to the alleged attack, with critics arguing it was insensitive.
