K-pop company DearU says it will open its U.S. flagship and first permanent brick-and-mortar store at 24 Union Square East in Manhattan. The planned location is in Union Square, according to reporting. DearU describes the store as a flagship for the company in the United States and indicates it will be its first ongoing physical outlet rather than a temporary or pop-up format.
Real estate details included in the announcement identify the property’s ownership as S. Klein Family LLC. Leasing for the site is handled by Newmark, with Jeffrey Roseman and Drew Weiss listed as the exclusive leasing agents for the owners.
The sources provide the address and roles of the parties involved, but do not include an opening date, store size, or information about programming and product offerings. The reporting focuses on the move to establish a permanent storefront in Manhattan’s Union Square area.
