Wowcher apologises for a marketing email that appears to mock a recent crocodile attack involving a three-year-old boy at a zoo. Multiple outlets report that the email circulated to customers included the subject line “Snap up these deals quicker than a croc can catch a kid!” The wording drew widespread criticism for referencing the attack and for making light of the incident while the child was reported to be seriously injured.
Wowcher says it is “extremely sorry” and describes the email as “unacceptable.” The company also states it is urgently reviewing its marketing content following the backlash. Coverage highlights that the promotional email prompted consumer complaints and anger on social media and in the wider press.
Sources agree the apology follows public concern that the marketing message was inappropriate in light of the injury sustained by the child. The incident centers on the content of the email and Wowcher’s response, rather than any changes to the underlying zoo incident.
