Wowcher apologises for a promotional email that appeared to reference a crocodile attack involving a three-year-old boy at a zoo. Multiple outlets report the email sparked public anger after its subject line used a “croc” comparison to encourage customers to buy offers quickly. The Guardian and BBC Business describe the message as unacceptable and indicate Wowcher is reviewing its marketing content urgently. Retail Gazette reports the email subject line as “Snap up these deals quicker than a croc can catch a kid!” and says it included marketing for items such as a spa. Sky News also reports that Wowcher issues an apology following the apparent mocking reference to the incident. Coverage across outlets describes Wowcher’s response as an apology, including language such as “extremely sorry” or “unacceptable,” with a spokesperson stating the company is checking its promotional materials. The boy’s condition is reported in some summaries of other outlets, but the central points in the cited articles are the email’s crocodile reference, the backlash it receives, and Wowcher’s apology and content review.