Norwegian supporters’ choreographed “Viking row” is spreading widely during the World Cup, appearing at stadiums and outside events across multiple cities. Reports describe large groups of fans in coordinated movements, often with red clothing, performing the routine in public spaces such as Times Square and other high-visibility locations. The “row” is also shown in more varied settings, including escalators, boats, schools, a nursing home, and even Norwegian parliamentary and military-related contexts. Multiple outlets trace the trend’s broader visibility to earlier performances in the lead-up to Norway’s World Cup games, including events in Boston, after which videos circulated online. The routine continues as Norway prepares for its next match against Senegal in New York, with the celebration taking on a prominent presence the day before the game. Some coverage notes that not all observers welcome the spectacle, but the trend’s scale and recognizability remain consistent across outlets. Overall, the reports portray the “Viking row” as a fan-driven phenomenon that has moved from stadium sections to city landmarks and other venues.