Consumer Cellular announces SpeakEasy, a standalone wireless brand designed for older adults, particularly those age 75 and above. The company positions the new service around making phone use simpler, with the goal of reducing the need to navigate complex technology. SpeakEasy is introduced as part of Consumer Cellular’s existing focus on older customers, and it launches with its own set of devices rather than relying on the broader provider lineup.

According to reports, SpeakEasy offers two phone options: the SpeakEasy Flip and the SpeakEasy Smart. The Flip is a low-friction flip phone aimed at readability and ease of use, with large, easy-to-read buttons, front-facing volume controls, and an extra-loud speaker. The Smart model is priced higher and is described as another option within the SpeakEasy lineup.

The brand is launched with specific pricing for the phones, including an announced price of $79.95 for the Flip and $99.95 for the Smart. Consumer Cellular frames the launch as a response to demand for straightforward wireless solutions for seniors.