Brown Bag Films, the Emmy-winning animation studio behind “Doc McStuffins” and “Bing,” launches a new imprint called Bad Pencil to produce animated series and films for adults. The label is positioned as a dedicated banner for older audiences, with planned content spanning multiple genres, including comedy and horror, as well as drama. The initiative marks an expansion beyond Brown Bag’s existing focus on children’s and family programming, where the company has produced numerous animated projects.
Both outlets report the launch as an internal branding move within Brown Bag Films rather than a new standalone company. They describe Bad Pencil as a label under Brown Bag that will develop and distribute adult-focused animated entertainment. The reporting does not name specific shows or release dates, but it outlines the studio’s broader intent to build adult-oriented animation offerings alongside its established slate for younger viewers.
