Meta appoints Indian fintech founder Kunal Shah as the new global leader of WhatsApp, as part of a broader push to monetize and expand the messaging service’s business beyond advertising. Multiple outlets report that Shah is taking over from Will Cathcart, who led WhatsApp for the previous seven years. Meta’s announcement also comes alongside a $900 million investment in Shah’s consumer finance firm, CRED, which is described as valuing the company at about $4.5 billion post-money and giving Meta a minority stake through a mix of primary and secondary purchases. Several reports cite Meta’s goal of finding new revenue streams for WhatsApp, including in commerce and related use cases, while managing regulatory and market conditions in India, where WhatsApp has its largest user base. Other coverage highlights Shah’s experience building CRED into a broader financial services platform for users in India, including credit-card rewards and later lending and related offerings. Meta says it will not receive access to CRED customer data. Shah is expected to relocate to California to take up his WhatsApp role, replacing Cathcart in a leadership transition announced around June 22.
Meta appoints Kunal Shah, founder of CRED, as new WhatsApp leader
Meta appoints Indian fintech founder Kunal Shah as the new global leader of WhatsApp, as part of a broader push to monetize and expand the messaging service’s business beyond advertising. Multiple out...
- Meta appoints Kunal Shah, founder of CRED, as the new global leader of WhatsApp.
- Will Cathcart is reported to be replaced after leading WhatsApp for about seven years.
- Meta invests $900 million in CRED and takes a minority stake; the deal is described as valuing CRED at about $4.5 billion post-money.
- Meta says it will not receive access to CRED customer data.
- The appointment and investment are linked to Meta’s aim to generate new revenue streams for WhatsApp beyond advertising, including opportunities in India.
Meta has appointed CRED founder Kunal Shah to help lead WhatsApp globally as it tries to turn the app into a financial powerhouse. Bloomberg Opinion’s Andy Mukherjee explains why India is the key to that strategy. (Source: Bloomberg)
1 month agoSee how Meta's US$900 million investment in Cred could really be a hunt for a super-app playbook.
1 month agoMeta has made a major leadership move that could redefine the future of WhatsApp. The company appointed CRED founder Kunal Shah as WhatsApp’s new global head, alongside a $900 million investment in CRED. But why is this appointment so significant? We look back at the history of Whatsapp’s acquisition by Meta, what worked, what didn’t, Meta’s previous unsuccessful attempts at launching its own payment systems and what Shah’s previous experience with CRED could mean for Whatsapp.
1 month agoAfter Will Cathcart decided to step down, Meta evaluated founders and tech leaders before selecting Kunal Shah to lead WhatsApp globally.
1 month agoAfter Will Cathcart decided to step down, Meta evaluated founders and tech leaders before selecting Kunal Shah to lead WhatsApp globally.
1 month agoKunal Shah has experience in building transaction platforms and insights into emerging markets
1 month ago
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