Meta says “Instagram for TV” is now available on Samsung Smart TVs in the United States, adding Samsung to the platforms that already support the feature. The app had first launched on Amazon Fire TV devices in the US and later expanded to Google TV devices. With the new Samsung rollout, viewers can use the Instagram TV app to browse content on a larger screen, including Instagram Stories and channels tailored to creators and topics that match viewers’ interests.
Across outlets, the rollout is described as reaching Samsung TVs starting with 2020 models and newer. Meta frames the expansion as part of a broader effort to help people discover and enjoy Instagram more easily on televisions. The same announcements also mention that Meta is testing additional features aimed at improving discovery and sharing, including better organization of “Channels” around user interests such as comedy and sports.
Overall, the sources agree the change is a platform expansion rather than a new product: Instagram’s TV experience is extending beyond Fire TV and Google TV to Samsung’s smart-TV ecosystem in the US.
