Google is investing about $75 million in independent studio A24 as part of a new partnership with Google DeepMind to develop AI-powered tools for filmmakers. Multiple outlets report that this collaboration is focused on creating technology intended to support A24’s production and creative workflows, with DeepMind working alongside A24 and its filmmakers. Quartz and other sources describe the investment as Google taking a stake in A24 for the first time. Variety and Deadline add that the funding level aligns with figures reported from A24’s prior fundraising activity, noting that the amount is in the same range as an earlier investment by Thrive Capital. Deadline frames the effort as research and development that emphasizes input from creators who will use the tools, while The Hollywood Reporter describes the initiative as forming an AI venture centered on developing those tools. HowToGeek and Engadget similarly characterize the deal as a funding-for-technology arrangement tied to producing new AI capabilities for film production. Across coverage, the agreement is presented as a combined investment and research effort rather than a single product launch, with details of specific tools not outlined in the available summaries.
Google invests $75 million in A24 for DeepMind AI filmmaking tools
Google is investing about $75 million in independent studio A24 as part of a new partnership with Google DeepMind to develop AI-powered tools for filmmakers. Multiple outlets report that this collabor...
- Google DeepMind and A24 announce an AI research partnership to develop filmmaking tools.
- Google invests about $75 million in A24, reported as part of the partnership arrangement.
- The investment gives Google a stake in A24 for the first time.
- The work is aimed at building production/filmmaking technologies intended for A24’s filmmakers.
- Coverage describes the effort as creator-informed research and development, without specifying particular tools in the summaries.
Google DeepMind and A24 have unveiled an innovative research partnership allowing the studio and its filmmakers to “help shape new technology in service of their vision and expand their storytelling possibilities.” Google has made an investment in A24 as part of the collabration, wrote Eli Collins, VP Product, Google DeepMind, in a blog post Monday. He […]
7 hours agoA24 is taking $75 million in Google money to help build AI tools for movie production.
8 hours agoArtists will have a say in AI's future, but Google also gets a stake.
8 hours agoSome $75 million of the tech giant's funding will be used to develop tools for A24’s filmmakers
8 hours agoA24 and Google have struck an AI research partnership that will see the independent studio work with Google’s DeepMind unit to develop new AI-powered technologies for filmmakers. Google’s roughly $75 million investment is tied to the partnership and is in line with what Thrive Capital invested during the studio’s last funding round, according to the […]
9 hours agoAlphabet's Google is taking a stake in the independent studio for the first time, with DeepMind aiming to build new production tools
10 hours ago
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